WHAT IS YOUR PROFESSION?
I am a client-side marketing researcher.
HOW MANY YEARS HAVE YOU BEEN A MARKET RESEARCHER?
IF YOU WENT BACK IN TIME, WOULD YOU CHOOSE MARKET RESEARCH AGAIN?
HOW DID YOU DECIDE TO BECOME A MARKET RESEARCHER?
Initially, I thought I wanted to be a journalist. 3 months long internship in a news room proved me wrong. I found journalism to be too extraverted and risky for my liking.
Market research, on the other hand, is a more introverted profession. At least, that is why it suited me inthe beginning.
YOU MENTIONED YOU ARE A CLIENT-SIDE RESEARCHER. COULD YOU EXPLAIN WHAT IS A CLIENT- SIDE MARKET RESEARCHER?
In the market research industry, there are two types of researchers; those who work on the agency side and those who work on the client side. In my first 9 years, I was an agency side researcher, in 2005 I switched to the client side.
An agency-side researcher spends her time managing research projects from start to end. She writes proposals, designs questionnaires, controls fieldwork, analyses data, writes reports, presents the findings, and makes sure that her client is willing to work again with her agency.
A client-side researcher comes into the picture once the project is completed on the agency side. She approves the report, links the findings to the business context, works with internal stakeholders to make sure the findings are put into action and tracks the performance of these action to ensure that the business results are improved.
WHAT IS IT YOU LIKE THE MOST ABOUT BEING A MARKET RESEARCHER?
I love that the questions are never the same. Every brand comes up with a new challenge and a new hypothesis to test. If you love to learn new things, this could definitely be the profession for you as learning never stops or even slows down in our industry.
WHAT ARE THE HARDSHIPS OF BEING A MARKET RESEARCHER?
Long working hours, especially for agency-side researchers. We mostly work against very squeezed timelines, changing agendas and hypothesis which requires strong problem solving skills and flexibility to change wheels while riding the bicycle.
WHAT WOULD YOU RECOMMEND TO A NEW GRADUATE WHO WANTED TO BE A MARKET RESEARCHER?
Get an internship asap. In 2 months you can easily understand if this profession is for you or not.